Stone Canyon Club
Oro Valley, Ariz.
Owner: Stone Canyon Golf LLC
Director of Club Operations:
Since this Tucson, Ariz.-area club was purchased by PGA Tour star Phil Mickelson and
his M Club partners, the once-bankrupt property has bounced back and returned as one of
the top-rated golf communities in America.
Just three years after Mickelson’s group
acquired the property, one of a growing portfolio of courses in Arizona, Stone Canyon
increased its sports club membership by 300
percent, according to a club official.
The main drivers behind Stone Canyon’s
increased membership and revenue growth
are the club’s new food and beverage-focused
clubhouse amenities. Even more importantly,
the club’s growing appeal has allowed Director
of Operations Jim Hamilton to maintain
monthly dues at the same levels.
Another factor that’s helped boost Stone
Canyon’s bottom line is a reciprocity agreement with a sister golf club, resulting in a 32
percent increase in golf memberships.