Callaway Golf, looking to expand beyond
the golf equipment industry, has agreed
to purchase the trendy TravisMathew
apparel brand for $125.5 million.
The all-cash deal is the second major
acquisition by Callaway this year. In
January, the Carlsbad, Calif.-based
company purchased golf bag and luggage
manufacturer OGIO International for
Callaway President and CEO Chip
Brewer said TravisMathew is a good fit for
the company and will provide Callaway
Callaway to acquire
UK operator redefines duties of pros
Crown Golf, the largest golf club owner
and operator in the United Kingdom,
has created a new “ambassador” role for
its top PGA pros. The goal is to grow
participation and increase engagement
with members as well as with new golfers.
The Golf Development Professionals –
GDPs, as they are called – will focus on
face-to-face time with golfers. By doing
so, they will be better positioned to
introduce new members to other players
and help them quickly become active
golf participants, said Crown Golf CEO
Towers envisions the GDPs as crucial to
Crown Golf’s future. “The long-term goal
is to grow participation in the game by
becoming the ambassador of golf in each
of their communities,” he said.
In the six months since the new roles
were created, Crown Golf has seen
significant improvement in member
retention levels, Towers said. The company
will continue to monitor the GDPs’ effect
on the integration of new and existing
Additionally, Crown Golf officials said,
handicaps are coming down faster, and
more golfers are taking lessons. An initial
assessment of an individual’s golf skills is
included with a Crown Golf membership,
and group or one-on-one coaching
sessions can be purchased.
Crown Golf has invested more than
£300,000 ($389,000) in the program.
GDPs are now at venues in Surrey,
Bristol, Essex, Hampshire, Hertfordshire,
become bunker sand
A golf club in Oakura, New Zealand, has
used 30 tons of sand made from crushed
glass to fill three bunkers on its golf course.
The fine-grain glass was donated to
Kaitake Golf Club by DB Breweries, which
has launched a campaign to recycle used
beer bottles. The brewery also transported
the material to the club.
“It just seemed like a cool thing to do
to have bunkers with glass sand in them,”
Kaitkae committee member Craig Waite
Kaitake officials hope the novelty will
help attract new members and introduce
younger players to the game.
with an opportunity to grow its business
in a new golf-related area.
The TravisMathew brand is sold
primarily at high-end country clubs,
resorts and department stores. The
company, which is projecting net sales of
$55 million to $60 million for the current
fiscal year, is expected to provide a $10
million to $15 million boost to Callaway’s
2017 second-half financial results.
The apparel maker will continue to
operate out of its Huntington Beach,
London, Middlesex and Merseyside.
Crown Golf also recently introduced
new software for booking golf lessons and
a new central tee-time reservation service,
freeing staffers in club shops to spend
more time with their customers.
Callaway officials say acquisition of
TravisMathew’s apparel brand will
expand its base in golf.
Crown Golf’s “ambassadors” will provide
hands-on instruction to golfers.