Members of Fargo Country Club knew they
needed help. For several years, the private club
in Fargo, N.D., had suffered from the double
whammy of a high membership attrition rate
and difficulty attracting new members.
“After 10 straight years of net membership
loss, it was time to do something different,”
General Manager Michael Charest said.
Faced with a need for drastic change, club
officials made a critical call: They brought in
a consultant to examine the club’s operations
and lead a season-long membership campaign.
While some clubs and course owners may
bristle at the thought of hiring an outsider
to tell them what to do, it’s a move that can
make the difference between success and failure. Advisers don’t get emotional. They don’t
worry about hurting feelings. They see the
task at hand and get to work.
A professional consultant analyzes club
facilities and staffing levels, examines the
numbers and finds room for improvement.
Here are the consultants who
spearheaded some of the most dramatic
turnarounds at golf courses and clubs
during the past year.
BY KATIE THISDELL
OF THE YEAR
PHOTO BY EARL RICHARDSON
Creative Golf Marketing