the Beloit Club was like many private clubs a;er the recession. ;e 107-year-old facility in Beloit, Wis., was showing its age and in desperate need of a remodel. But with membership
dropping, it lacked the resources to make capital improvements. It was
in a death spiral.
Its members reached out to the wealthiest people in the area in hopes
of getting the money the club so desperately needed to turn things
Just two years later, the private club is a shining example of what
vision, good management and hard work can do to turn a once-struggling golf facility into a ;nancial breadwinner.
;e Beloit Club is one of 10 golf facilities we recognize as the Most
Improved Golf Courses of 2016.
While golf has been a challenging business for the past decade, these
10 savvy operators have found ways to turn money-losers into winners.
Some have done so through major course renovations, some by
adding a new clubhouse, and some by employing dynamic pricing or
focusing on delivering a better customer experience.
;eir stories show that wise investments can, indeed, turn a struggling
course into a winner.
From private clubs to
public courses, we profile
10 facilities that defied
the odds and made big
financial turnarounds in
just a few years.
BY JACK CRITTENDEN