From pin-setting software to social media
management, a flood of new tech products
are making club operations easier and
more efficient. BY KATIE THISDELL
What’s new in technology?
books for Golf. “We want to provide a bet-
ter golfing experience.”
Leverich said middle-tier clubs have
shown strong interest in ezPins, and 30
clubs signed up for the product during its
first year on the market. It costs $1,000 to
set up, followed by an annual fee of $895.
For Collins, the best feature is being able
to restrict areas for specific lengths of time.
If a pin location needs to be taken out of
rotation because of a tournament or shad-
ing or some other reason, ezPins essentially
places a circle around that pin, and over the
specified amount of time, that circle gets
Additionally, the software creates a daily
pin sheet that staff can load into the golf
carts each morning.
When a tournament is scheduled at Paradise Valley Country Club near Phoenix,
Ariz., superintendent Rob Collins wants to
minimize play around specific pins on the
But instead of manually removing those
spots from the daily pin-setting rotation,
Collins uses ezPins, new software devel-
oped by ezLocator and Playbooks for Golf,
to pinpoint hole locations.
“It’s a much better system,” Collins said.
EzPins is one of several technologies
released during the past year that help
courses and clubs improve their opera-
tions, their players’ experience and their
The ezPins software is designed to help
superintendents minimize pin placement
mistakes and offer more choices to players.
The mobile app provides golfers with exact
locations. In addition, courses can print
pin sheets, which can include advertisements that generate additional revenue.
“The idea with ezPins is getting it to the
mass market,” said Matt Leverich of Play-