Equity firm picks
up minority stake
EZLinks Golf has announced a significant minority investment by an affiliate of
Providence Equity Partners, a global private equity firm with more than $50 billion in assets.
While terms of the transaction were not
disclosed, the investment helped EZLinks
close on the acquisition of Austin, Texas-based Distinct Software Solutions, a marketing technology company specializing
Distinct Software’s flagship product
is CourseTrends, which offers websites,
social media marketing, online reservation software for tee times, and other tools
for golf courses and private clubs. Officials
said the investment will allow EZLinks to
expand its technology portfolio.
PEtEr MiLLar unveiled 17 new spring colors in men’s apparel at this year’s
Masters tournament. Pro Bill Haas showed off several of the shades, wearing
the Salisbury quarter-zip sweater in mojito and the popular eb66 six-pocket
performance pants in ink on Friday. On Saturday, he wore the Perth quarter-zip in snow pea and the Durham flat-front pants in cottage blue. the slacks are
designed to complement the clothing line’s colorful knits and sweaters.
DSG GLOBaL recently unveiled a
three-wheeled, solo-rider vehicle for
golfers called the raptor. a cross
between a motorcycle and an atV,
the raptor is designed to appeal to
younger players. DSG Global officials
said the vehicles, which are equipped
with GPS tracking devices that work
with the company’s proprietary fleet
management software, speed up the
pace of play.
USGa introduces map-based
The United States Golf Association
(USGA) has introduced Resource
Management, a new web-based product
that is part of its effort to help golf facilities be economically and environmentally sustainable.
USGA Resource Management is a
map-based tool that allows facility managers to measure their consumption of
resources — such as labor, water and
fuel — and to measure accurately, even
down to the square foot, the allocation
of those resources to each feature of
the golf course. The data is designed to
help manage maintenance in ways that
reduce costs while improving the golfing
“As the cost of maintaining a golf
course continues to rise, facilities
increasingly need smart tools and data
to operate efficiently,” said Rand Jerris,
the USGA’s senior managing director of
USGA Resource Management has a
user-friendly interface that allows superintendents and facility managers to perform “what-if” analyses and measure
the financial impact of proposed maintenance changes.
Another key feature is its ability to
generate visual mapping of golfer traffic, allowing facility managers to focus
maintenance and resources on the areas
that are most heavily used, while reducing costs on acreage that has little effect
on the golfing experience.