14 Golf Inc. May/June 2017
handicap system for members largely managed
by Club Systems International.
The new index is calculated using a formula
less complex than traditional handicapping. It
does not, however, replace an official handicap
issued by a club or association.
Peabody said the Golfingindex helps clubs
communicate with non-members in an effort to
get them to play clubs more often and feel as if
their business is valued.
Clubs can build a database for marketing
green-fee offers, products, lessons and even
memberships. These unattached golfers can use
the system to build profiles of their games, post
scores and compare their performances with
“Traditionally, unattached golfers … did not
have access to the sort of statistics and profile
data enjoyed by members using HowDidiDo,”
Peabody said. “We have addressed that and
designed the Golfingindex to provide everything we can for the visiting golfer.”
Arnold du Toit
A British citizen born in South Africa and
raised in France, Arnold du Toit has been an
inventor ever since he was old enough to hold
a hammer and duct tape.
The latest product
of this London-based
design engineer is a
hybrid between a golf
car and a pushcart. It’s
called the Rolley.
An avid golfer, du
Toit created the Rolley
because he could not
find the exact product
he wanted to use on
courses. He wanted
from carrying a bag of
clubs or driving a cart,
which he calls “old and
So, he founded
RolleyGolf and created
his first prototype hop-
on Rolley in 2006 with
a co-founder Andre Harmzen.
The device can be used as a carrier for clubs
or as a machine that a player can ride. It converts with one pull of a lever. A course can rent
the device to golfers just as they do electric cars.
The first Rolley was battery-powered.
Current Rolleys are electric with charges. They
have a pad for clubs in front, The driver stands
in the back.
“The Rolley had to be completely invented,”
du Toit said. “We couldn’t just strap a golf bag
to something existing. The Rolley had to be
thrilling and fresh, yet familiar, traditional and
always subtle. It needs to be a cut above and
focused on golf.”
Individual golfers initially bought the Rolleys,
but then RolleyGolf got requests from clubs
that wanted to rent them. Now the company
is negotiating with clubs interested in leasing
fleets of 12 or more to rent as revenue produc-
ers. They have been sold in North America, the
Caribbean, Australasia, the Middle East, South
Africa, mainland Europe and the British Isles.
Du Toit said the device makes playing more
fun and speeds up the game. One South African
club reported that traditional golf car users took
four hours for a round, but with the Rolley they
played in two hours and 40 minutes.
Senior golfers love the hop-on, hop-off capability, du Toit said. They start their round using
the Rolley as a club trolley, but if they get tired,
they can hop on for a ride.
Imagine moving from hole to hole on a device
that resembles a motorized snowboard. At more
than 300 golf courses worldwide, players can do
just that using the GolfBoard.
The man behind the GolfBoard is John
Wildman, son of the founder of Bally Total
Fitness, one of the largest fitness chains in the
world. A former chief marketing officer and
chief operating officer for Bally, the younger
Wildman is now marketing the GolfBoard and
raising millions to try to spread the product to
courses around the globe.
After his father began experimenting with
the GolfBoard concept in 2011, the younger
Wildman was inspired to take it worldwide
from his Bend, Ore., headquarters.
“His passion for snowboarding, surfing and
golf inspired him to develop an entirely new
way to experience the terrain of a golf course,”
Wildman said of his father’s effort.
The GolfBoard can travel up to 12. 5 m.p.h.
For safety, the board has a stability bar in front,
along with a spot for clubs. Riders shift their
weight back and forth as they zip along the fairways.
The boards speed up the game and do it in an
environmentally friendly way, Wildman said.
The company recently secured $1 million in
funding, which will allow it to expand its managed fleet rental program.
Formerly with Samsung Electronics, Kim
Young-chan wanted to combine his love for golf
with his expertise in information technology.
“Whenever I took golf lessons, I felt that the
golf played at the driving range and golf courses
was very different,” the
Golfzon chairman said.
He decided to develop
a golf practice device that
simulated an actual golf
course. At the time, only a
few top-end golf training
facilities were using simulators, he said. The prices
were high (about $90,000)
and the quality was poor.
The devices had many
glitches. So in 2000, he began
developing a new and improved simulator.
His simulators range in price from $35,000
to $55,000 and allow users to “play” about 150
courses around the world.
“We also have a new curved-screen simulator
for 2017 with a 23-foot-wide screen featuring
4K quality,” he said. “They have the capability of
expansion to 50 feet. The moving swing plate on