10 inventors, architects, marketers and
BY REBECCA LARSEN
managers with new ideas that could
transform the future of the industry.
Golf is a game that embraces tradition.
From the windswept dunes of St Andrews to
the manicured fair ways of Augusta National,
the centuries-old rituals and institutions of
the game are respected and revered.
But on the business side of golf, innovators who are not afraid to take risks and
challenge tradition are helping the industry
Many of them are people who see the
world differently and seek to inspire.
Golf Inc. identified 10 individuals from
around the globe who are setting the pace for
change. Their ideas are focused on attracting
new golfers and keeping existing players in
the game. They have devised products that
can transport golfers around the course and
have created new technologies that bring
players and operators closer together.
These are the innovators and entrepreneurs who are pushing the industry forward
and creating new excitement for the game.