GreatLife plans to charge a variable rate
based on the population base, with a startup
fee that ranges from $5,000 to $30,000. The
franchisee pays a percentage of the gross each
month. GreatLife supplies membership tracking and billing and offers other services as an
Farrant said the size of the fitness centers
and other amenities is driven by the demographics of each location.
“I wish we were McDonalds, really cookie-
cutter,” he said. “But it’s not that simple. Still,
we can steer people away from places they
should not be.”
He also provides each franchisee with oper-
ating procedures and two weeks of hands-on
Farrant said his model provides golf
courses with an alternative revenue source to
fund capital improvements.
“I have worn the shoes of a lot of [golf
course operators],” Farrant said. “You get in
that box, and you don’t know how to get out.
It’s exciting when we can go in and help some-
Most of the golf courses he has acquired
himself were struggling with dwindling mem-
berships. In 2016, the company had an unex-
pected growth spurt. Farrant was approached
by several clubs, and felt the opportunities
were too good to pass up. One of those clubs,
St. Joseph Country Club, is among the oldest
private clubs west of the Mississippi. GreatLife
is adding a fitness center and revamping the
“We will blast out the fine dining and make
it a sports bar,” he said. “There will be a big
focus on outside areas, with TVs everywhere.
We want it to be a place you want to bring
your family to eat.”
GreatLife was also contacted about a four-
course portfolio in Kansas City, as well as sev-
eral single-course acquisitions.
“What we are doing in Kansas City is to
have enough courses in the portfolio for people to play multiple courses,” Farrant said.
When a member joins GreatLife, they can
play all 63 clubs in the GreatLife portfolio.
Members who pay the lowest monthly fee,
$49.50, have limited access and must pay
additional fees at some clubs. But higher-priced memberships, including ones that go
for $200 month, allow members full access
with no additional fees.
“Our biggest challenge right now is managing the growth,” Farrant said. “We have to
strategically grow at the correct pace. We are
focusing on that right now in Kansas City. We
have to do the things we know you have to do
to be managed correctly.”