EP New York
EP New York offers
modernized classics that
resonate with versatility, athleticism, function and style. Part of
Summit Golf Brands,
the company has modernized elements of its
EP Pro and EP Sports
lines. The products are
all about attention to
detail, exclusive prints that drive the collections, and performance fabrics that look great
and play great from the first tee to the 18th
This year, EP dug deep to define what the E
and P stood for, said Ali Sciandra, director of
brand strategy. The result is a colorful, athletic
collection that is “empowering, performance-oriented, excellent, passionate, powerful, energized, playful, enthusiastic, personable and
expressive,” she said.
In EP New York’s Fall 2017 line, color, print
and pattern remain the company’s primary
style drivers. The line’s fresh, inspired colors include sail blue, bay coral, poppy zest,
batik blue, rosa and wasabi, a “greenery”
shade inspired by Pantone’s color of the year.
This varied palette was created to have broad
appeal and coordinate nicely with essential
items in neutral shades.
Top outerwear brands
Unlike many companies,
which typically see an
80/20 split between men’s
and women’s sales, Sunice
sells about 40 percent of its
products to women, said
Derek Faith, vice president of sales.
“We use the same high-performance technology on both sides of our business,” he said.
Sunice’s Zephal shells bridge the gap
between performance and fashion for golf outerwear. Zephal Flex Tech is a highly breathable,
waterproof fabric with four-way stretch.
But Sunice doesn’t just design outerwear.
The company believes it’s created the ultimate
golf apparel layering system, one that allows
golfers to play their best in all conditions. As
technological advances in textiles continue to
revolutionize performance fabrics, Sunice is
using them to cover and protect golfers from
the inside out.
Zero Restriction was created by
a golfer for golfers. The goal is
to set new standards for performance apparel and all-weather
gear by using innovative technologies and patented features.
ZR is a system of dressing—
a base layer, a mid layer and
an outer layer—with each piece featuring
advanced waterproofing, breathability and
Using motion-tuned technology, ZR has
engineered critical points on a garment to
allow a greater range of motion than other
garments on the market. This feature is found
at the cuff, the shoulder and across the back.
ZR wants its outerwear to feel like it isn’t even
there. Windproof pieces allow for play in blustery conditions, and Gore-Tex fabrics provide
durable protection in the rain