Polo Ralph Lauren
Premium lifestyle brand Ralph Lauren produces
two golf collections: Polo Golf and RLX Golf.
Focused on modern players’ needs and rooted
in the company’s rich design tradition, the Polo
Golf collection combines state-of-the-art per-
formance with luxurious finishing touches, per-
fect for the course and the clubhouse. The RLX
Golf collection bills itself as functional luxury. It
updates the traditional Polo aesthetic to focus on
Greg Norman Collection
Established in 1992, the Greg Norman Collection
is inspired by one of the world’s best-known golf
pros, “The Shark.” Reflecting his adventurous
spirit and confident, independent style, the collection captures Norman’s powerful elegance,
enthusiasm and passion for individuality.
In March, the company announced a strate-
gic partnership with Authentic Brands Group,
an alliance that figures to expand the company’s
portfolio of consumer products.
New for Summer/Fall 2017 is Modern
Heritage, a collection of sportswear featuring
clean looks and a contemporary, urban aesthetic.
The collection ranges from button-ups, five-pocket trousers and polo shirts to sweaters and
Under Armour is a global brand
based on innovation. While the
company’s overall sales have
lagged, with revenue falling for
the first time this spring, share
prices rose and revenue did go
up 7 percent in training, golf and
team sports apparel. While the
company has tried to appeal to a
younger demographic, it could
face challenges, as teenagers tend
to gravitate toward other athletic
or leisure brands.
Under Armour prides itself on
technology that allows an athlete
to focus on his or her game without having to worry about gear.
CoolSwitch helps to keep golfers cool with an exclusive coating
that pulls heat off the body, while
Threadborne provides stretch in a
garment without elastane, allowing for a lighter, faster-drying
garment that doesn’t sacrifice
mobility. UA Storm technology
repels water without sacrificing