Overall leading performance brands
When Nike announced last summer that it
was stepping out of the golf equipment business, some thought it was getting out of
golf entirely. ;ey were wrong, as Nike has
renewed its focus on golf apparel and footwear.
;e company continues to be a leader in the
golf apparel market for both men and women.
At this year’s Masters, two of Nike’s key
apparel technologies — AeroReact and Zonal
Cooling — were worn by 13 athletes, including Rory McIlroy and Jason Day. AeroReact
is a lightweight fabric engineered to adapt
to changes in an athlete’s body temperature.
Adaptive ;bers in AeroReact “open” to increase
breathability when players sweat and “close” to
lock in warmth as they cool o;. Zonal Cooling
provides optimal breathability in areas where
the body produces the most heat.
Masters runner-up Justin Rose helped adidas introduce its
new golf apparel line, adiPure. It’s rooted in traditional golf
styles but is more closely related to lifestyle apparel than athletic wear.
;e company has fused cra;smanship and creative technology in each piece of its collection and has blended performance-driven innovation into every detail of its styles.
“;e adiPure collection represents the game of golf in
the purest way,” said Davide Mattucci, the company’s global
product marketing director. “It was cra;ed by passionate
golfers to feature a traditional look while staying true to the
performance heritage of our brand.”
;is year, a;er ;nding success with its Ultimate bottoms
for men, the company introduced Ultimate for women,
called Ultimate adiStar. ;e stretch-woven, pull-on pants
provide a sleek silhouette and a slim ;t for athletic move-
ment. Bermuda shorts and skorts are also available.
Cutter & Buck
Seattle-based Cutter & Buck draws inspiration from its Paci;c Northwest roots. For 27
years, the company has cra;ed high-performance golf apparel that looks just as good on
the course as it does in the conference room.
;e company has expanded its lines to include
corporate, collegiate and professional sports,
as well as specialty retail markets. ;is year,
it unveiled the men’s Dry Tec 50+ UPF Stealth
Full-Zip, made from a polyester-spandex
blend, along with a women’s reversible Dry Tec
50+ UPF Long-Sleeved Serena Reversible