Troon’s Reserve Club at Woodside
Troon’s Lost Key Golf Club
In 2014, the number of courses managed by
Troon eclipsed 200, a total still unmatched
by any rival. It is on pace to move beyond
300 by the end of 2017.
;at’s because the Arizona company is
adding properties at a blistering pace. It
has 268, up from 232 last year. Troon has
been the world’s largest management company since it surpassed American Golf in
2007. At that time, Troon had 180 18-hole
equivalent golf courses and the largest 20
management companies had a combined
1,300 courses. Today, the top 20 companies manage 1,557.6 courses, or 20 percent
Many of the largest have grown in the
intervening nine years. ClubCorp from
117 to 198, KemperSports from 67 to 131,
and Billy Casper Golf from 75.5 to 158.
Only American Golf has dropped significantly, from 169.5 courses in 2007 to 86.
It dropped nine courses in the last year
alone. While Accordia Golf in Japan,
Arcis, and OB Sports also saw drops in
the past year, each was on target for its
internal goals. For example OB Sports,
LARGEST MANAGEMENT COMPANIES
which dropped from 63 to 61.5 courses,
said it replaced smaller, more limited
contracts with higher pro;le contracts,
making this a better year.
In all, it was another good year for management companies, with the 25 largest
growing by 3. 6 percent or 69 courses. But
for Troon, it was an outstanding year in
terms of course numbers. It added 36 of
those 69 new additions, growing by 15
What’s driving Troon?
“We had a really good year,” said CEO
Dana Garmany. “When you’re big, it’s
easier to get bigger. Your name is out
there more. Plus, it’s part of our strategy
to have a greater reach.”
For instance, Troon, based in
Scottsdale, Ariz, opened an o;ce in
Florida last year. It also purchased
CaddieMaster, golf’s leading provider
of caddie services. It’s looking to add an
advisory component this year too.
And Troon continues to bene;t from
trends that have forced golf courses to
look for outside help. Clubs are losing
Troon’s Club at Crested Butte
Crested Butte, CO
Troon’s Wyndham Grand Rio
Mar Beach & Spa
Troon continues to head
a class of management
companies that are growing
at breakneck speed.
BY MIKE STETZ