Jofit lives by its new slogan: “Real
women, real bodies, real solutions.”
The women-only brand launched in
golf in 2006 and has expanded into
tennis and lifestyle.
Joanne Cloak founded the
company because she felt the golf
clothing available for women at the
time did not fit well. She made wider
shoulders and tighter armholes to
help women look longer and leaner.
Tops are made to be worn untucked
but can also be tucked in. And the
brand caters to every body type.
“When you feel good about your-
self, you can perform better,” said
COO Betsy Rittenhouse. “We make
a concerted effort to have every bot-
Jofit targets women from 18 to
80, offering various styles of shorts,
from shorter lengths to ones that
cover the knees. The company sells
almost as many bottoms as tops, and
it says bottoms are what drive sales
“If the bottom fits well, a woman
will buy every color in that style,”
The company also uses recognizable prints and bright colors to
infuse fun into the clothing line.
Tops start at $72. Bottoms start at
Sport Haley has been one of the top brands
in women’s apparel since it was founded in
1986. The golf-inspired sportswear is known
for its femininity, prints and detailing. The
brand targets country club members and
resort guests with a traditional and timeless
look. It is marketed in the premium and mid-price golf markets.
Sport Haley aims for a modern look
without looking trendy. Or, traditional with a
twist, says Cathy Blair, president and creative
director of the company.
“We are not your run-of-the-mill brand,”
she said. “We offer more style and are not
outdated each season. But, in order for this
brand to exist this long, we have to keep it
Sport Haley prides itself on excellent
quality and elegance at a great price point.
Silhouettes are feminine and flattering. The
styling is active-wear inspired, form fitting
yet body conscious, contemporary and comfortable. Tops start at $75.
Bette & Court
Bette & Court was founded in 1991
and acquired by Sport Haley in 2010.
It is more athletic than Sport Haley
and is marketed through golf shops.
The brand’s top seller is its sun
protection shirt, which is available
in 18 colors and an array of prints.
The clothing line offers a multi-generational appeal, with designs
specifically for golfers. Bette & Court
tops start at $70.
Jamie Sadock is an unconventional brand that has been called bold and daring. It
offers unique styling with lots of trims, zippers and color blocking, and it is either
hated or loved for its look. The brand is well known in the resort market, and each
new year brings lively colors, striking patterns and novel silhouettes. The line also
offers details such as sunglass loops on the shirts, pockets for cell phones and zip-off
sleeves on outerwear.