Fairway & Greene
Fairway & Greene, launched in 1995, was built on designs inspired by the heyday
of golf attire — 1955. The brand took off and was the best seller for years, targeting
the country club consumer as well as luxury resort guests. But in recent years, as
the performance brands have grown, it has seen its market share drop.
Its Pureformance product defines the “hybrid” golf shirt. It’s made from a plated
fabric with Egyptian cotton knit on the face for a soft feel. Polyester comes into
play on the underside to keep skin dry. Additionally, Fairway & Greene offers the
Tech Jersey and Tech Pique, both made from a dull polyester knit that gives them
a washed look. Traditional colors and haberdashery patterns are cut to fit the
modern gentleman. Tops start at $89.
Established in 2008, Donald Ross Sportswear is another leading premium brand.
Founded upon the values and principles of golf course architect Donald J. Ross,
the company focuses on traditionally styled garments enhanced by modern
performance fabrics. Moisture-wicking and easy-care cloth leads to breathable,
The luxury apparel brand is distributed exclusively to the most elite golf
clubs and resorts. Donald Ross maintains a controlled growth strategy with an
emphasis on delivering top quality products and service to its accounts. Tops
start at $85.
Peter Millar was founded in 2001 with a single cashmere
sweater. It has grown into the best-selling premium lifestyle-apparel brand in golf. It features a wide range of casual
sportswear, tailored dress furnishings, and luxury and
performance golf attire.
Peter Millar apparel offers a timeless, old-world style with
sharp detail and quality craftsmanship. Designed for the golf
course, the office or a night on the town, it offers classic and
timeless style, with signature Peter Millar flair.
Its product line includes a full range of sweaters, woven and
knit shirts, outerwear, tailored clothing and dress furnishings,
footwear and accessories. Its most successful products include
Crown sportswear, which emphasizes bright colors, bold
interpretations of classic patterns and luxury fabrics.
Crown performance apparel uses leading fabric technology
for wicking, warmth and protection from water and wind.
Tops start at $59.