“Hack to Jack” Golf Reality Show
Eden Prairie, Minn.
Kevin Unterreiner has spent years organizing golf tournaments and has met, in
his words, “thousands of
characters” in his time.
Wouldn’t it be great, he ;g-ured, if he could do a reality show to highlight their
zaniness and love of golf?
And that’s what he did.
He dreamed up “Hack
to Jack,” which features
ordinary golfers trying to
improve their game. ;e YouTube television show drew more than 2 million
impressions in two months and has helped
introduce thousands to a di;erent kind of
“I think the public perception of golf
is that of the stu;y private club — like
in ‘Caddyshack’ — but the majority of
courses and players are average Joe’s like
me,” he said. “But what’s great about golf
is you can choose your experience. Want
a Donald Trump experience? Go to Pebble
Beach and pay $500 a round. Want a $20
round in jeans [experience]? Go to your
local muni course.”
To lauch his TV show, Unterreiner
sought contestents via his gol;ng website
called TwinCitiesGolf.com. He sent emails
to 5,000 golfers. In days, he got a whopping
“I knew I was on to something,” he said.
Indeed he was. ;e show highlights all
kinds of golfers, from all age groups. He
created a website for it and posted clips on
You Tube. ;e rest is history.
It was also the favored idea submitted
to HackGolf.org, which was created by
TaylorMade-Adidas Golf Co. to get input
from the public on how to make golf more
fun. Because of that, “Hack to Jack” became
the ;rst concept to receive ;nancial support from TaylorMade, getting $25,000.
Unterreiner is now busy ;lming his second season.
Go Play Golf Gift Cards
Newport Beach, Calif.
Starbucks has gi; cards. Target has gi;
cards. Red Lobster has gi; cards. Why
not golf, wondered Loralei Abels.
“I thought it was such a viable idea,”
So she created Go Play Golf Gi;
Cards. ;e card receiver can use it to
play at any one of 6,000 courses nationwide. ;ey go to the Go Play Golf Gi;
Card website, pick the course they want
to play, choose the tee time, and the
;rm pays up to the amount on the card.
While golf management companies
o;er gi; cards, they’re normally limited to the courses they operate.
“In order to get going, I realized we
needed a national footprint,” Abels
;e company, now ;ve years old, is
gaining traction, she said. ;e cards
are available on Amazon and in retail
such as Walmart.
are a $64 billion
said. “We’re try-
ing to tap into
She’s also look-
ing to bring new revenue into golf, a
game she loves, she said. Eighty-;ve
percent of the card buyers are not golf-
ers. ;ey’re buying them for friends
and family members who are golfers.
It can be hard to buy gi;s for golfers,
she said. Clubs are expensive. ;ese
cards can be used for green fees and
lessons, she said.
“People are ecstatic that they can
;nally buy a gi; for their golfer,” she
Companies are also giving the cards
to employees as rewards, she said. “It’s
great to see people coming into the
game who might not have otherwise,”
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Golf Inc Strategies Summit_adv.indd 1 18/06/15 09.24