The SGA/Society of Golf Appraisers (SGA) is a non-profit organization. SGA members
provide comprehensive advisory & valuation services, educational programming, and
informative publications to the golf industry. For more information about our members
and the SGA, visit
SGA.indd 1 6/30/15 4:50PM
Every year, there are between 250,000 and
300,000 charity golf events. Indeed, no
other sport comes close to being as successful a fundraising tool as golf. It beats
all others — combined.
Matt Kraus helps charities do it even
better, and in the process he is helping to
bring more golfers to the course.
His firm creates interactive websites
that allow for peer-to-peer fundraising,
greatly enhancing the charity’s reach.
He points to the National Kidney
Foundation Golf Classic, a tournament
that his firm markets. The website allows
people to sign up to play, and it encour-
ages donations through Facebook or
Twitter or however they choose. Players
can even tell personal stories. Eric
Galanti, for instance, posted why he’s
playing. His baby daughter was born with
just one kidney.
He posted his goal to raise $5,000. He’s
already surpassed it. People can donate
and even add encouraging messages.
That kind of personal connection helps
make this fundraising all the more pow-
erful, Kraus said. People’s reactions are
completely different when approached by
a friend versus a charity, he said.
“It’s much more positive.”
Kraus used to run a third-party tee time
business, so he has experience in creating
specialized software. His work caught the
attention of golfer Ernie Els’ charity. His
son has autism, and Els runs a tourna-
ment for that cause.
His firm also works for Billy Casper
Golf. BCG runs The World’s Largest Golf
Outing, which benefits the Wounded
The firm has helped charities raise
$8 million. “We’re not actually raising
money, but we’re helping,” he said. And it’s
good for golf because it gets more people
out there, playing the game for a good
cause, he said.