Restaurant: Willoughby Golf Club
Golf Course: Willoughby Golf Club
Location: Stuart, Fla.
The Willoughby Golf Club invested $3.6
million to remake the clubhouse and bring
new life to its dining options.
In the first phase of the renovation, it
enlarged and relocated the bar, making it
the centerpiece of the dining experience.
The main dining room was redecorated to
complement the new bar and grill.
In the second phase, a second bar was
added and a cabana grill was enlarged to
offer more flexibility in menu offerings. It
added a new back patio off the clubhouse
grill with a fireplace and large-screen tele-
visions. This area is the halfway point for
golfers and serves grab-and-go lunches
and snacks. This has increased lunch busi-
ness by more than 30 percent.
Since these changes were made, mem-
Restaurant: Clubhouse Dining
Golf Course: Cape Fear Country Club
Location: Wilmington, N.C.
Cape Fear County Club renovated its din-
ing operations to better match the needs
of its members. It reduced its adult casual
dining by about 500 square feet and used
that space to increase the size of its grill
room and informal dining to 1,240 square
feet. With a horseshoe-shaped cross-talk
bar, diverse seating types and improved
aesthetics, the renovated grill and bar has
become the “place to be” in the clubhouse.
It also added a 930-square-foot family dining area.
As another option for
members, the club added a
covered dining terrace that
seats 45. It features an outdoor kitchen and fire pit
and offers views of the golf
course. The fire pit and portable heaters help extend
use of the space into late fall.
Overall, food and beverage sales are up 30 percent,
and the club has seen significant growth in junior
ber food revenue is up 22 percent, and bar
revenue is up 20 percent. Nonmember revenue, mostly through weddings, is up 101