foot tented dining area, a 1,200-square-
foot patio and a 800-square-foot patio with
He then enhanced the ambiance of the
site with a gas fire pit, string lights, multiple
high-resolution outdoor TVs, and outdoor
sofa seating. He also added live music on
the weekends, a raw bar and specialty
“No one has what we offer — a fire-
place, golf course and the skyline,” Connell
said. “It attracts people of a diverse demo-
The Crossing Nine’s business has
expanded exponentially. It has gone from
30 customers on Friday nights to more
than 200. In the process, revenue has
Restaurant: Crossing Nines
Golf Course: Granite Links GC
Location: Quincy, Mass.
When Granite Links Golf Club opened in
2003, it featured a small shack at the intersection of the club’s three 9-hole courses
adjacent to the driving range. Called the
Crossing Nines, the 150-square-foot turn
shack was designed to provide water and a
few snack items to golfers.
But the location’s view of the Boston skyline proved popular, and the private club
began expanding the facility to meet the
needs of golfers and members. Even non-golfers were making the trek to the shack
to enjoy a drink and the view.
“We kept adding chairs and tables, year
after year, because people kept asking for
more,” said Will Connell, senior vice presi-
dent of the company that owns the club. “I
thought so many people were going there
that we needed a dining establishment at
the top of the hill.”
Connell has extensive experience in
food and beverage. While the club offers a
fine dining restaurant at the clubhouse, he
also owns three dining establishments in
Quincy — a restaurant, a high-end sports
bar and a nightclub.
He used that experience to reinvent the
Crossing Nines into a destination that
would attract members and nonmembers.
With a modest $240,000 budget, Connell
expanded the shack by adding a wing to
allow for more kitchen space, a 30-seat
u-shaped granite-topped bar, and rest-room facilities.
For seating, he added a 2,300-square-
grown from $450,000 annually to almost
“Whether a golfer or not, people can
come here and have fun,” Connell said.
“They can come for a bucket of balls and
a bucket of beer, or they can bring a date
here. If you build something high-end, you
get a limited audience. But this attracts all