tional methods. it can take as much as
a day to aerate nine holes. Then, it takes
another week for the greens to heal, and
they can be bumpy for some time afterward. With DryJect, operators can aerate
18 to 20 holes in a day, and the greens are
almost immediately available for play.
Many golfers avoid playing on greens
aerated the old-fashioned way, des
“Not only does it disturb the greens, it
disturbs the cash flow and revenue,” he
Twelve of the top 15 courses in the U.S.
use DryJect technology, des Garennes
said. The goal is not only to keep the
greens viable but also to keep the golfer
happy and coming back, he said.
Bill Kirk and
When we check the upcoming weather,
most of the time we get, at best, a 10-day
forecast. Weathertrends 360 offers a much
longer forecast. It can look a year into the
future, with an 80 percent accuracy rate,
company officials claim.
“We’re not just geeking out on weather,”
they say. “We are a team of business advis-
ers and techies who are constantly chal-
lenging our processors to analyze massive
amounts of ‘big data’ from hundreds of
thousands of weather reporting stations
around the globe as far back as 150 years.”
How can that help golf? Well, sup-
pose your course is in a colder part of the
nation, but the weather is expected to be
warmer than usual. You can plan to stay
open longer than normal. The same goes
for opening your season. If the weather is
predicted to be warmer and drier, you can
open your doors earlier.
“That extends the season and creates
more revenue,” Grum said.
The forecast can help plan the heart of
your season, too. Suppose a rainy summer
is predicted. You might want to keep an
extra eye on costs in case revenues drop
because of slow business.
Weather also affects golf manufacturers, Grum noted. Equipment sales may be
slow during a cold, nasty winter.
“Nobody is thinking of buying clubs if
it’s snowing,” he said.
founder and CEO
Teesnap offers a cloud-based management
and marketing platform that’s easy to use.
Big deal, you say.
What makes it different?
Well, for one thing, you run Teesnap
from an iPad, meaning it’s mobile.
Employees are not stuck sitting in front of
a computer. Instead, they can engage with
customers anywhere on the course.
The other benefit, according to the company’s website: “…there is zero cost to you
for any hardware or data. Ever. Seriously.”
That’s not all. Teesnap doesn’t employ
a barter system either. Operators keep all
their tee times.
“Trade times have been a disaster for
the industry,” a company representative
said. “They erode price stability and train
your best customers to never pay full
price. And, it ends up costing the course
a lot more than they think.”
Teesnap believes that golf courses can
take back control of their businesses with
this technology, which is constantly evolv-
ing to meet today’s challenges.
Will it be a game changer? That remains
to be seen.
Damien Lemarie and
Dynamic pricing is slowly making inroads
in daily-fee golf operations. Why charge
the same price for premium tee times as
for the less desirable ones? Why not get a
premium for the better slots?
Sounds simple, doesn’t it? Grum Kirk