At the Desert Mountain Club in
Scottsdale, Ariz., members will soon be
able to get training tips from three-time
Ironman World Champion Mirinda
;at’s like getting gol;ng advice from
Wait a sec … Triathlons? At a club
that features six — count ‘em, six — Jack
Nicklaus golf courses? Well, the club
found the sport is popular with people
of signi;cant in;uence, such as CEOs
and other business types. ;e Financial
Times even calls it “the new golf.” So, that
;tness trend is being incorporated into
Is this the new hot thing? Muscling up
;tness? Some golf clubs are increasing
their o;erings, hiring personal trainers
and ramping up ancillary components,
such as wellness services and spa treatments.
“For a lot of our members, working out
is a daily part of their lives,” said Robert
Jones, Desert Mountain COO and general manager. “Fitness and working out
and spa time: ;at’s in their wheelhouse.”
Desert Mountain is the perfect place
for adding a triathlon feature, he noted.
;e competition consists of three events:
swimming, biking and running. At
Desert Mountain, there’s a 15-mile trail
system at an elevation of 3,000 feet, and
there’s a lake on the grounds.
When Carfrae comes onboard, she will
host biking, running and training events
for interested members. She’ll give dieting tips, too.
A club member who a triathlon enthusiast suggested the idea. Jones had doubts
until he learned how popular the sport
was with many people, particularly those
in their late 40s to early 60s.
“It centers around their goal of staying
in very good health,” he said.
;e club is bullish on other ;tness
o;erings too. It’s expanding its Sonoran
Spa & Fitness Center, adding more than
17,000 square feet. When polled, 60 percent of members considered it the club’s
top capital improvement project.
;e club is hardly neglecting golf,
Jones noted. Rounds are going up.
“Golf is our No. 1 amenity,” he said.
However, Jones said, a more balanced
amenity package is what members desire.
It’s working. ;e club has attracted 570
new members since 2011.
Today, many golf clubs have quite
the ;tness choices. Check out Orchid
Island Golf and Beach Club in Vero
Beach, Fla. It o;ers Aquatics, Athletic
Stretch, Barre, Chi Gong, Cardio Circuit,
Core Fusion/Yogalates, H.E.A.T. (High
Energy Athletic Training), Indoor
Cycling, M.E.L.T. (Myofascial Energetic
Length Technique), Pilates Mat, Pilates
Plus, Power Pump, Stability & Mobility,
Strength Training, Yoga and Zumba.
Fitness centers are hardly new to golf
clubs. As many as 61 percent have them,
according to Club Benchmarking, a
Boston-based ;rm that o;er business
intelligence for private clubs. However, a
number of clubs are embarking on even
more ambitious projects and programs.
;e number, though, is still not all that
Clubs add a wide range of fitness options to attract health-minded members.
BY MIKE STETZ
MIRINDA CARFRAE Ironman World Champion
While it’s a beautiful setting for golf, Desert
Mountain also is a great place to train for
triathlons, given its 15 miles of trails.