Golf Inc. Monthly - January/February 2016

16 Golf Inc. January/February 2016 of Wilson Golf Group, which has nine courses throughout Colorado, Minnesota, Michigan and Wisconsin, was drawn to Fore Fun because it addressed a problem that Renner was already trying to solve.

“It mimicked something I was trying to accomplish, which is turning our sta; into facilitators of the game,” he said.

He recently piloted the idea at one facility, and is hoping to continue it on into 2016. Renner thinks it is easy for golf professionals to lose sight of what makes golf fun for outsiders, and rethinking this is an important task.

“As professionals in the industry, it’s
easy to take for granted what makes it fun
because we have the luxury of being able
to play three holes while killing time in
between lessons,” Renner said. “We can
be so passive about taking tee times, [or]
we can proactively ask someone for busi-
ness. ;at’s something every other indus-
try does.”
By reaching out to potential custom-
ers, Renner has seen one course add
nearly $30,000 in net sales.

Wilson Golf Group has also added two
new regional positions that are partially
tasked with bringing in new business
amongst golfers who may otherwise not
play.
“We want them to set the tone for the
sta; and to be ambassadors for the game,”
Renner said. “As operators we need to
assume the role as ringleaders and take
charge to do more … and take people
over the hurdle of developing a league.”
Friday Night Lights at
The Kierland Golf Club