Fall 2014 www.GolfIncMagazine.com 19
It was the year that big money returned to
golf — at least to golf course management
companies. And those changes brought about
the biggest movements on our annual list.
Eric A;eldt, Dana Garmany, Jim Hinckley
and Blake Walker all enjoyed power surges
as a result. Donald Trump also saw his power
increase as his investments began to pay o;.
But the biggest surges belong to a trio of
Europeans: Giles Morgan, head of sponsorship at HSBC; Eric Wilborts, founder of Blue
Green; and Rory McIlroy, a guy who’s not bad
on the golf course.
On the ;ip side, the industry’s association leaders almost all saw declines, some
quite substantial. A;er years of dominance as
power brokers, the associations and governing bodies are struggling with waning memberships and revenue, political in;ghting and
retirements. It doesn’t help that they represent
the status quo in an industry that desperately
;e golf industry has seen a shi;ing landscape, and 2014 may prove to be a pivotal year
for the sport and the business of golf. ;e new
power brokers are not afraid of change, and
they have the ;nancial power to make it happen.
We rank the 30 most powerful people in
golf and pro;le the top 20.
Eric Affeldt, Donald Trump and Rory charge up the list
as the industry welcomes new money, new ideas and a new idol.
PEOPLE IN GOLF
BY MIKE STETZ, JACK CRITTENDEN AND ROBERT VASILAK